Lotro Gold

Welcome on Lotro Gold. Well, Ive found interesting news related to Lotro, will be released in China. From my knowledge, Chinese market is gigantic, so its very nice business move. From rumors I know that they are planning to enhance Player vs. Player features. Well, I must admit that Lord of the Rings Online has poor PvP mode… “We are very excited about the anticipated launch of Lotro in China,” said James Crowley, president and CEO of Turbine, Inc. “With CDC Games’ expertise in the online game market in China and its first class marketing, online game gaming platform and support operations, we are confident of the long-term success of this game.”

Lord of the Rings Online, released in China will be a little bit different then version launched in North America and Europe. CDC Gamed, which holds the exclusive distribution rights, will make significant changes to evolve game into local customers preferences.
What is very interesting, they are planing to launch Lotro as a subscription based and later they plan to implement a hybrid model, where we will add some micro-transaction capabilities.

In China, the most popular are free-to-play games like World of Warcraft which is pay-for-play game just like Lotroe are many times less popular. In comparison, World of Warcraft have around 900 k gamers (I wonder how many Lotro gold farmers…). Games for free are far more popular, for the example the leader, free-to-play MMORPG, Maple Story have around 50 millions gamers in Asia and 92 millions gamers worldwide (World of Warcraft have around 12 millions gamers worldwide).

See you again on Lotro Gold